Gyaru Makeover vs Kimono Rental in Tokyo: Which Experience Is Right for You?

Dressing up is one of the most fun things to do in Tokyo, and most visitors think of kimono rental first. But there is another way to change your look for a day: a gyaru makeover in Shibuya. This guide compares the two side by side, price, time, what’s included and what you take home, so you can choose the one that fits your trip.

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Quick comparison

Gyaru makeover (Shibuya)Kimono rental (e.g. Asakusa)
The lookBold Heisei-era gyaru: big lashes, strong liner, school-style outfitTraditional kimono or yukata
WhereShibuya, TokyoAsakusa and other sightseeing areas
PriceFrom $196 per person (USD)Basic plans from about ¥3,000–5,500 at many Asakusa shops*
Time2.5 hoursVaries by shop and plan
MakeupFull gyaru makeup by a professional artistUsually not included; some plans add hair styling
PhotosPurikura stickers, or about 50 photos from a pro photographerYour own phone photos; photo shoots cost extra
WhenWeekends and public holidaysVaries by shop

*Prices from a 2025 roundup of Asakusa shops. Check each shop’s own website for current prices and what is included.

What a gyaru makeover gives you

A gyaru makeover changes your whole look, not just your clothes. A professional artist does your gyaru hair and makeup, based on a Kuro Gyaru or Shiro Gyaru style. You change into a uniform-style outfit with a skirt, ribbon, knit cardigan and loose socks, then head out into Shibuya.

Professional gyaru makeup during a makeover in Shibuya

You choose how to keep the memories:

  • Purikura plan ($196): Take photo stickers in a Shibuya purikura booth.
  • Pro photographer plan ($300): A photographer guides a shoot around Shibuya, and you get about 50 high-resolution photos by email in about a week.

You also take home the false eyelashes and the makeup remover used in your session.

What kimono rental gives you

Kimono rental is the classic choice. Shops in areas like Asakusa dress you in a kimono or yukata, and you walk around temples and old streets in it. Many basic plans cost about ¥3,000–5,500, and some add hair styling or a photo shoot for an extra fee. It is a calm, elegant way to see traditional Tokyo.

Which one should you choose?

  • Choose a gyaru makeover if you want a bold, playful look, a full makeup transformation, and photos you can’t take anywhere else.
  • Choose kimono rental if you want a traditional look for temples and old streets.
  • Travelling with friends? A gyaru makeover takes from one person with no upper limit, so it works for a group day out.
  • Only free on a weekday? The gyaru makeover runs on weekends and public holidays, so plan around that.
Guest in a full gyaru look walking in Shibuya

Good to know before a gyaru makeover

  • Meeting point: Kimono Shop SHIBUYA TSUMUGI, Shibuya Social Building, 29-2 Udagawa-cho, Shibuya-ku (about 5 minutes on foot from the JR Hachiko Exit)
  • Wear flat shoes and bring a plain white or light-blue shirt.
  • Colored contacts and long nails are not included. Bring them if you want them.
  • There is no space for suitcases. Coin lockers are available for personal items.

How to book

Spots are limited, especially on holiday weekends, so book ahead.

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